CONTENT MARKETING

You want prospects and clients to notice you. To consume your content and to share that with their peers. You want them to develop an interest in you, in your expertise and in what you offer. You want them to understand how you can help them to deal with their challenges in life. And you want to guide them through their journey towards purchasing your products and services.

Yet, you work in a very challenging environment:

• Competition nowadays comes from within and from outside your industry.
• Unlimited choice for clients, with many similar products as a result and pressure on prices lurking: the commodity trap.
• An explosion of messages and channels (clutter) hit your clients devices every day.

Content marketing, provided it is well organized planned and executed, is a powerful method to help you to achieve your marketing goals, despite the challenges. No wonder everyone talks about it, but it’s not so easy to get it right.

Research shows there are 2 major prerequisites for content marketing success:

• A well designed and documented content strategy
• A solid and documented multidisciplinary content organisation

We offer workshops that will help you build your content strategy and to design and implement the content organization that delivers the content you require.